"And I am telling you"
To achieve a premium and glamorous look I have ensured that the key artwork takes pride of place on the homepage with animated (but subtle) sparkles in the background bringing the design to life. Following this, there is a call to action to push newsletter sign-ups and then a social feed beneath which gives an overview of recent updates. Strong lines and blocks that contrasted the background were used to house the content.
I have used luxurious gold hues throughout the site whilst incorporating Art Deco touches as an homage to the Savoy Theatre where the production takes places.
There are also side features throughout the site to entice the user to explore the rest of the pages. These include galleries, theatre directions, news and reviews.
As a production develops and grows, so does the site. Sitemaps for each phase of the production were scoped out before design & build work began.
Dreamgirls opened to rave reviews after sold out previews.
As the show's star Amber Riley has a big social media presence it was important to target her many fans by featuring social feeds throughout the site.